Los Angeles Schedule


9:15

Registration + Breakfast

Check in, enjoy a light breakfast bar and coffee.

10:00

Welcome by Siobhan Tuck, Jaymee Mandeville, PUNCH and Rachel Irvin

10:15

OPENING SESSION:
Cyndie Spiegel, Women's Culture Consultant, Speaker, Author & Community Organizer

10:40

SESSION:
Alison Roman and Julia Kramer in Conversation

Alison Roman, cookbook author of the beloved “Dining In”, became an overnight sensation on Instagram with “The Cookies.” In this lively conversation with Julia Kramer, Deputy Editor of Bon Appétit, she’ll discuss building her visual brand in a changing space, and the unique relationship she’s built with her audience.

Presenters: Alison Roman (Writer and Cookbook Author, Dining In) + Julia Kramer (Deputy Editor, Bon Appétit)

11:10

PANEL: Is Anything New Anymore?

In a world where social media offers easy access to ideas and trends, how does one create something truly new? How is the beverage and hospitality industry reimagining what originality really look like? Innovators in wine, cocktails, food and media discuss how they stand out in a constantly evolving landscape.

Panelists: Helen Johannesen (Partner, Helen’s Wines and John & Vinny’s), Yael Vengroff (Beverage Director, Spare Room), Karen Grill (Accounts & Projects Manager with Sweet&Chilli), Karen Fu (Bar Matrix At-Large)
Moderator: Chloe Frechette (Senior Editor, PUNCH)

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11:45

Break

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11:50

HOW I MADE IT:
Jessica Koslow and Sophie McNally in Conversation

It’s easy to think that success is a gift that just magically comes to others. In this series, we debunk that notion and invite female entrepreneurs to tell their story and give actionable advice for aspiring business leaders in the trade.

Presenters: Jessica Koslow (Chef/Owner, Sqirl) + Sophie McNally (Operations & Development)

12:15

SIGNATURES: Reem Assil

Imitation may be the sincerest form of flattery, but every so often a truly original perspective can change the whole game. Join industry thought-leaders as they share their “signature” approach to an issue and how they came up with an innovative solution with a lasting impact.

Presenter: Reem Assil (Chef/Owner, Dyafa)

12:30

WORKSHOP:
Building an Original Brand on Social Media

Who doesn’t want to step up their IG game? Join us for a hands-on workshop with PUNCH’s art director and social media expert on how to improve your overall social media IQ. We’ll tackle what you need to know about analytics, staging your shots, audience engagement techniques, the basics of photo editing on your phone and more. The workshop will include a hands-on editing session and plenty of time for Q&A at the end, as well as a cheat sheet for the audience to take away.

Presenters: Lizzie Munro (Art Director, PUNCH) + Allison Hamlin (Social Media Editor, PUNCH)

12:50

Lunch by Sqirl

1:50

DRESS FOR SUCCESS

A word from Spirit Forward’s 2019 charity partner.

1:55

WORKSHOP: Financial Gym x Ho$pitality

Financial adulting can be scary, but it doesn’t have to be. The Financial Gym—a female-owned “financial fitness” program—offers guests guidance and how-tos on hospitality-specific questions about taxes, saving and planning for the future.

Presenter: Lindsay Perez (Level 3 Financial Trainer, The Financial Gym)

2:35

PANEL: The Only One In the Room

We consider originality to be a positive asset no matter the context, but that isn’t always the case; sometimes disrupting the status quo comes with seemingly insurmountable challenges. Our panel of women leaders in hospitality speak about how they were inspired to disrupt the status quo and succeeded in carving out space for their own unique POV.

Panelists: Keena Marie McCoy (Secretary, Causing A Stir), Krista Scruggs (Winemaker, ZAFA Wines), Reem Assil (Chef/Owner, Dyafa)
Moderator: Ariell Ilunga (Senior Manager, Engagement + Partnerships SEE-LA | Improving Food Access For ALL Angelenos)

3:10

Break

3:15

HOW I MADE IT:
Caroline Rosen and Colin Asare-Appiah in Conversation

It’s easy to think that success is a gift that just magically comes to others. In this series, we debunk that notion and invite female entrepreneurs to tell their story and give actionable advice for aspiring business leaders in the trade.

Presenters: Caroline Rosen (Executive Director, Tales of the Cocktail) and Colin Asare-Appiah (Trade Director Culture and Lifestyle, Bacardi)

3:35

PANEL: Rapid Fire

The pressure is on as a panel of our favorite hospitality-world personalities are given a split-second to answer a lightning round of questions—weighing in on everything from their deathbed drink to their dream drinking buddy.

Panelists: Prairie Rose (Podcaster and Boozy Blogger), Mireya Lopez (California State Market Manager, Ilegal Mezcal), Melina Meza (Bartender, Broken Shaker), Jessie Smyth (Bartender, Genever)
Moderator: Jaymee Mandeville (Bacardi Senior Portfolio Ambassador)

4:00

CLOSING SESSION:
Missy Robbins in Conversation with Talia Baiocchi

Missy Robbins is one of America’s most important chefs, the owner of two of the most critically acclaimed restaurants in New York (Lilia / MISI), the 2018 James Beard Award winner for best chef New York, this year’s national nominee for Outstanding Chef and Esquire’s Chef of the Year 2018.

In this candid conversation with PUNCH’s Editor in Chief, Talia Baiocchi, she will speak about the arc of her career, why it took her until her 40s to truly find her voice (and why she had to take two years away from cooking to do it) and what it means to build a hospitality business that is a positive, career-building place for employees.

Presenters: Missy Robbins (Chef/Owner, Lilia, MISI) and Talia Baiocchi (Editor in Chief, PUNCH)

4:35

Spritz Bar

Enjoy a spritz bar powered by Bacardi, small bites and a chance to mingle with converse with participants, panelists and presenters.

5:30

Day ends